PRODUCT DEVELOPMENT
We challenge the industry standard!
It has taken many years to develop our products where we, along with the best Swedish factories, chemists, hair experts, and hairdressers, as well as inspiration from salon settings and feedback from customers, have identified specific needs and been able to develop products tailored to these needs.
For us, it goes without saying that our products should be vegan and made in Sweden, free from sulphates and parabens – and have contents that nourish and balance both hair and scalp.
We have created a community of users that offer us valuable feedback on a daily basis, and this helps us develop products that are really needed.